Case Study: How Dylon Baker Boosted Deal Closings by 150% with Kee Technology Solutions

When Dylon Baker launched his own real estate team in Solano County, CA, just outside Napa Valley, he was driven by more than closing deals—he wanted to build community and long-term client relationships. But starting fr

om scratch meant he had to rebuild his pipeline from the ground up. That’s when Dylon turned to Kee Technology Solutions for help optimizing his Follow Up Boss CRM.

This is Dylon’s story of evolving from high hustle and uncertainty to a scalable, systematized workflow.

From Ground Zero to Growth Mode

In his first year solo, 80% of Dylon's 36 closed deals came from online leads. The catch? "Online leads are hard," Dylon shared. "You have to overcome the barrier of trust. People don’t know you yet."

With help from Kee Technology (KTS), Dylon introduced a system that turned these digital introductions into real-life relationships.

The Power of Process with Kee Technology

After implementing smart lists, proven action plans, and automation from KTS, Dylon's numbers started trending up—and fast:

Q3 2023 vs Q2 2023:

• Deals Closed: ↑ 80%

Q4 2023 vs Q3 2023:

• Lead Response Rate: ↑ 45%

• Email Responses: ↑ 66%

• Phone Responses: ↑ 25%

Q1 2024 vs Q4 2023:

• Calls: ↑ 77%

• Appointments: ↑ 700%

• Avg. Call Attempts: ↑ 34%

• Conversion Rate: ↑ 29%

Q2 2024 vs Q1 2024:

• Deals Closed: ↑ 75%

Q4 2024 vs Q3 2024:

• Appointments: ↑ 24%

• Contact Attempts: ↑ 46%

• Email Attempts: ↑ 68%

• Text Attempts: ↑ 444%

• Email Response Rate: ↑ 25%

• Deals Closed: ↑ 50% (12 deals)

• Conversion Rate: ↑ 21%

Q1 2025 vs Q4 2024:

• Calls: ↑ 268%

• Appointments: ↑ 103%

• Avg. Call Attempts: ↑ 65%

• Text Message Attempts: ↑ 27%

• Text Response Rate: ↑ 50%

In 2025, Dylon’s numbers continues to climb. Calls are up 268%, appointments have increased by 103%, and average call attempts have risen 65%. Text message attempts also have increased by 27%, and text response rates have grown by 50%. With lead response up 61% overall and a 150% increase in closed deals during Q2, Dylon and his team are on track for another record year.

Real Life Examples of Leads Converted to Clients

The value of Dylon’s new systems didn’t stop at better metrics—it continues to show up in day-to-day success with actual clients.

Here are just two recent leads are clear examples of how the KTS setup not only initiates meaningful conversations but drives real business outcomes:

Example 1

This buyer lead came in through Dylon’s branded website and responded to the first automated email in January. The client was already working with a lender and looking in the $550K range. After a few weeks of follow-up and showings, they submitted an offer in March—which was accepted:

Example 2 This seller lead responded to the very first automated text message in the KTS action plan in November 2024, after opting in through a home valuation ad. Dylon reconnected in February to check in, and by March they were discussing home updates in preparation for listing. The property went live in April, and by the end of the month, it was under contract:

These aren’t outliers—they’re the result of a well-organized system that empowers consistent follow-up and timely conversations. By working with Kee Technology Solutions, Dylon set himself up to respond quickly, engage naturally, and close efficiently.

Engagement Rates of the Action Plans

Using the KTS action plans, his team reached and connected with new buyers, long-term nurtures, and even leads that were previously considered stale.

The chart below shows how each action plan performed, with “engagement” defined as either a direct response from the lead or the plan being paused most likely due to successful contact from the agent:

Building a Relationship-Driven Brand

Beyond the numbers, Dylon's strategy is deeply personal. He created a "Four Pillars of Wealth" model for clients that includes real estate, trusts, tax strategy, and financial advising—turning one-time transactions into lifetime relationships.

"I want to be their real estate advisor for life," he says. "We stay in touch long after the deal is done."

The Tech Behind the Trust

Dylon uses Follow Up Boss as the hub of his tech stack, with RealScout for home searches and seller tools, and Luxury Presence for his branded website. The difference-maker? Follow Up Boss smart lists and KTS-crafted action plans that make follow-up feel human, not robotic.

"The drip campaigns feel natural," he explains. "They let me show up for my clients in a consistent, meaningful way."

What’s Next for Dylon?

Dylon is still a team of three (himself, an assistant, and a transaction coordinator), but he has big vision. And with the support of KTS, he's laying the foundation to scale while staying true to his mission: serving his community and building generational wealth.

Thinking About Hiring Help?

"You’re probably great at five things," Dylon says, "but not everything. Hiring help where you need it doesn’t take away from your value—it elevates it."

For Dylon, partnering with KTS has meant doing what he does best: being face-to-face with clients and delivering exceptional service, while trusting his systems to take care of the rest.

Ready to scale your real estate business with confidence? Let’s talk.