July 11, 2025
Case Study: How The Hester Group Boosted Appointments by 79% With a Smart Follow-Up System
When Amanda Durham and the Hester Group in Georgia partnered with Kee Technology Solutions, they weren’t just looking for a CRM tune-up—they needed a better way to stay in front of leads and convert conversations into showings.
In November 2024, they implemented their Follow Up Boss setup, complete with smart lists, action plans, and strategic automations.
By early 2025, results were already in motion:
📈 Calls made increased by 23%
📈 Texts sent were up by 25%
📈 Appointments set surged by 79%
This wasn’t just about more outreach—it was about smarter follow-up that created meaningful opportunities. And that impact showed up right away in their inboxes.
Real Conversations That Turned Into Active Clients
Example 1
This lead responded directly to email #1 of the same action plan, detailing their parents’ home search. Amanda’s team moved fast, booked a showing, and is now helping an engaged buyer family find the right fit.
Example 2 This lead replied to the third email in our New Buyer Lead Action Plan, saying they'd reach out when the right property came along. Amanda’s team followed up proactively, scheduled a showing, and turned the lead into an active buyer.
Engagement Rates of the Action Plans
Using the KTS action plans, The Hester Group connected with new buyers, nurtured long-term leads, and engaged with investor opportunities that may have otherwise gone quiet.
Below are the engagement rates from the top-performing campaigns, where “engagement” means either a direct response from the lead or the plan being paused—typically after the agent made contact:
KTS New Buyer Lead: 71%
KTS Nurture Buyer: 26%
KTS New Investor Buyer Lead: 82%
These action plans created clear opportunities for Amanda’s team to reach out with purpose—resulting in more showings and more serious buyers in their pipeline.
What Amanda Had to Say in her review
"10/10 recommend! We partnered with KTS to revamp our Follow Up Boss and help us with Smart Lists. They made the process seamless and helped us improve our systems." — Amanda Durham
The Bottom Line
✅ Seamless systems ✅ Smart lists tailored to their workflow ✅ Real follow-ups that lead to real closings
The Hester Group committed to leveling up their CRM—and in just a few months, the results are showing up in showings, conversations, and active buyers.
Want to see the same for your team?