Kevin Rogers grew deals closed 40%, then another 65%, on a CRM he already owned

Kevin Rogers (Broker Owner, San Antonio, TX)

Background

Kevin Rogers is the Broker Owner of 43 Realty in San Antonio, Texas, a team-model brokerage that handles listings, buyer clients, and property management. His team has ranged from a full staff—including a transaction coordinator, personal assistant, showing agents, and marketing support—to a lean crew of Kevin and his operations director. Today, the team includes two virtual assistants, part-time agents, and one full-time agent.

Kevin came to real estate after coaching football. His team moved from Top Producer to Follow Up Boss in 2021, with leads being logged in the system starting that December.

Before Kee Technology Solutions

• Forms and trackers from a real estate coach kept the team working off paper alongside the CRM

• The team used the dialer, and smart lists and database tracking were barely touched

• Follow Up Boss felt like more system than the team knew how to run

• Kevin had paid for a CRM before without using it, starting with Top Producer around 2017

• The team knew what it wanted to build and lacked the capacity to build it

Kevin says the power of the system worked against the team at first.

“Follow Up Boss is so much more powerful than some other CRMs. We were almost intimidated by it.”

His operations director attended FUBCON and came back talking about Kee Technology Solutions (KTS), and the decision followed from there. Kevin describes the goal this way:

“We really wanted to go from doing what we're told to doing what we should be doing.”

Results After KTS Implementation (Setup completed April 2023)

January to June 2024 vs July to December 2023

• Appointments up 41%

• Average text message attempts up 26%

• Deals closed up 40%

• Conversion rate up 62%

  

July to December 2024 vs January to June 2024

• % of leads responding up 20%

• % of leads responding by email up 25%

January to June 2025 vs July to December 2024

• Calls up 45%

• Appointments up 45%

• Average contact attempts up 22%

• Average call attempts up 57%

• Deals closed up 65%

Action Plan Engagement Rates

• New Zillow drip, 93% response

• Nurture Seller drip, 90% response

• Nurture Buyer drip, 75% response

• New Seller drip, 73% response

• Back to Website drip, 41% response

  

What changed operationally

KTS loaded the stage-based action plans and numbered smart lists into the account, then mapped the post-closing plans to 43 Realty’s own Closed stage so the team could keep its existing language. Kevin’s operations director led the day-to-day rollout while he worked through the trainings and webinars. Kevin then set a short list of minimums for every agent: each one works their smart lists and dialer daily, logs transactions in the Deals section, and keeps contact profiles complete. A JotForm and Zapier automation also collect details such as addresses, email addresses, and birthdays from the pre-listing form.

Kevin keeps the team accountable through two sales calls a week covering pipelines, deals, struggles, and wins. He also checks when each agent last opened Follow Up Boss and the iOS app. His calendar runs on color: green for appointments and prospecting, blue for working on the business, and red for everything else.

He has never enjoyed building automations himself.

“I just want to be able to log in and it’s all there. And you guys did that for us.”

Ready to stop paying for a CRM you are barely using and start using one system?

Book a discovery call with the KTS team to see what a Follow Up Boss build looks like for your business Book your call here