Case Study: How Kymerlee Music Increased Appointments by 650% and Doubled Closings

When Kymerlee Music partnered with Kee Technology, she wasn’t starting from scratch. She already had a solid lead flow, but needed better systems: more structure, more conversations, and more closings.

We built a custom Follow Up Boss setup that aligned with her workflow—smart lists, automated action plans, and accountability systems that made follow-up second nature.

The Results

📈 Activity Growth

• Calls: Up 35–89% year over year

• Appointments Set: Up 650%

• Email Attempts: Up 30%

• Text Attempts: Up 28%

📬 Response Rates

• Lead responses by phone: Up 46%

• Lead responses by email: Up 45%

• Lead responses by text: Up 36%

💼 Conversions + Closings

• Conversion rate: Up 200%+ in some quarters

• Deals Closed: From 83 to 165 in just 12 months (+98%)

Lead Conversations That Turned Into Clients

Lead 1 – Mark Responded to a Zillow text in July 2024. Became unresponsive, then engaged again via the new buyer lead action plan from KTS seven months later! The agent then continued engagement through email, text, and calls. Despite a phone number block, the agent persisted. After multiple conversations, the client is now actively making offers and ready to buy.

Lead 2 – Brian Engaged with a New Zillow lead in March 2024. Although a showing was initially delayed, the agent followed up consistently. The client later re-engaged, got preapproved, scheduled showings, and is now under contract.

Lead 3 – Lessie Responded to a rental property inquiry in November 2024. The client lived out of town, but the agent stayed in touch until they could meet in April. The home was listed shortly after and is actively being shown, with the client now pending

Action Plan Engagement Rates

With Kee Technology’s action plans, Kymerlee's team reactivated leads across the board—including those previously marked as stale.

Here’s how each action plan performed (engagement = either a direct response or a pause due to agent connection):

• New Zillow Lead: 94%

• KTS New Buyer Lead: 50%

• Back to Website: 45%

• Branded Website: 72%

• Stale Leads: 17%

This wasn’t about adding more tech. It was about making the tech work—with real structure, real automations, and real follow-through.

Looking to turn more leads into listings and closings? Let’s talk: Book a Call