Milkelys "Mickey" Sanchez REALTOR®, Real Broker, Dallas/Fort Worth, Texas and Lehigh Valley, Pennsylvania

Background

Mickey Sanchez left the child welfare field to pursue real estate full time, then relocated from Pennsylvania to Texas while remaining licensed and actively producing in Pennsylvania. Originally from the Dominican Republic, she serves clients in both English and Spanish. Most of her business comes from her sphere of influence, agent-to-agent referrals, and social media. She operates as a solo agent in Texas and works with two partner agents in Pennsylvania to handle showings, while keeping every client relationship and conversation within her own Follow Up Boss account. In her first year in Texas, she closed 13 deals in Pennsylvania without living there.

Before Kee Technology Solutions

• Follow-up depended on memory rather than a repeatable daily order

• Pennsylvania and Texas contacts lived in the same account with no reliable way to tell them apart

• Spanish speaking clients had no campaign written for them, so bilingual follow-up happened by hand

• A previous CRM had been set up by a paid consultant whose automations read like a scam

• New leads arrived from pay at closing platforms, social media, and referrals with no plan attached to any source

Results After KTS build

Implementation (Setup completed May 6, 2025)

September 2025 to November 2025 vs June 2025 to August 2025

• Avg. Contact Attempts up 1,128%

• Avg. Call Attempts up 671%

• Avg. Email Attempts up 6,528%

• Avg. Text Message Attempts up 618%

• % of Leads Responding by Text up 42%

December 2025 to February 2026 vs September 2025 to November 2025

• Appointments set up 20%

What changed operationally

Her Follow Up Boss account now keeps Texas and Pennsylvania leads organized across two phone numbers within a single seat, each with its own inbox. Contact tags identify the state each lead belongs to, making it easy to distinguish markets at a glance. Spanish-language automation works similarly: she tags a lead as Spanish-speaking and identifies them as a buyer or seller, triggering the corresponding campaign automatically. Both the first email and initial text invite the lead to respond in Spanish. Her marketing resources are also evergreen and tailored by market, ensuring Pennsylvania guides never reach Texas buyers.

The increase in activity came from a shorter workday, not a longer one. Mickey spends two to three hours each morning working through her smart lists and inbox, then closes her laptop to homeschool her children.

“I have this great CRM, this great automation, and the stuff from Kee Technology Solutions, like, it's already doing such a heavy work where it's like the what's left is more of like the simple stuff.”

Leads who once slipped through the cracks now resurface automatically, keeping them visible and moving through her pipeline.

“They're on my radar. Definitely, it's been a lot easier to get people down the funnel.”

Mickey describes the first month as the moment the gap between her past and present systems became clear. As automated emails and texts began reaching past clients, they started responding—even people she hadn’t spoken to in months.

“I had clients already reaching out when they started getting emails and stuff like that, and they would, like, text me, responding or something. I'm like, ‘Why is this person texting me? Like, I haven't spoken to them in months.’”

Ready to stop running two markets on memory and start using one system?

Book a discovery call with the KTS team to see what a Follow Up Boss build looks like for your business. Schedule here →