Background

Twenty years as a real estate agent. Premier Zillow agent on the Jason Mitchell Group team in Scottsdale, where the average home sale runs around $1.2 million. About 1,600 contacts in his database, with past clients he hadn't spoken to in over a decade. Closing $10 to $13 million in volume annually and aiming for $20 to $22 million.

Before Kee Technology

Tony had recently migrated from LionDesk to Follow Up Boss and added RealScout, with AgentFire on the shortlist for a new website. He had everything connected and almost nothing systematized.

• Reading Follow Up Boss best practices halfway through, getting pulled into a lead call, then losing his place

• No defined daily workflow or smart list logic

• Past client database largely dormant despite 1,600 contacts

• Zillow Premier Agent leads coming in, going to voicemail, then drifting

• Self-described as not tech savvy and short on setup time

By the time Tony booked his implementation call, he was layering platforms faster than he could learn them. "

"I'm in the process of so many pots and pans on my stove, and I'm not sure which way is going to be the most effective."

On his discovery call he'd already named the underlying issue.

"It's just too much for me, and I'm not that tech savvy."

He wasn't looking for another tool to learn. He needed a system someone else would build.

"I just need somebody to plug and play, put it together, and then turn it on."

His goal was straightforward.

"I'm doing about $10-$13 million in volume every year, and I'd love to do somewhere closer to $20-$22 million in volume."

Results After KTS Implementation (Setup completed July 25, 2024)

FIRST FOUR MONTHS:

• Calls up 1,336%

• Appointments up 750%

• Avg contact attempts up 81%

• Avg call attempts up 74%

• Avg text message attempts up 1,127%

• Lead response rate up 66%

• Email response rate up 66%

• Text response rate up 36.6%

BEGINNING OF 2025:

• Calls up 95%

• Text response rate up 65%

• Deals closed up 150%

MID 2025:

• Appointments set up 46.2%

• Avg text message attempts up 63%

• Phone response rate up 349%

• Text response rate up 68%

Action Plan Engagement Rates

• New Zillow lead drip, 81% response

• Nurture seller drip, 54% response

Real Lead Examples

Tyler (Buyer, currently under contract at $535,000)

Zillow lead. On December 23, 2025, the second automated email in Kee Technology's new Zillow lead drip went out. Tyler replied the next day, Christmas Eve, asking to connect after the 26th. The conversation went quiet again until February 17, 2026, when Tony's RealScout property activity initiated Kee Technology's RealScout automation email drip. An email sent out automatically with a message saying "I noticed that you viewed 7301 E Palm Ln" and landed in Tyler's inbox. Tyler replied the same day and redirected the search to a different property in Tempe. By April, Tony had him through pre-qualification, two offers, inspections, and a counteroffer. Currently pending on 3451 E Thunderbird Rd.

Jean (Seller, currently active listing)

Imported as a Zillow lead in December 2022. Sat for almost two years with no movement. Moved to Trash in November 2024. The KTS seller nurture her in October 2025. She started opening valuation reports, comp emails, and "Don't take it from me" testimonial emails. On February 28, 2026, Jean replied to an automated email via Kee Technology's automated valuation campaign after Jean looked at her valuation report. Jean replied with "Yes, we want to obtain $700k sales price. Looks like home prices are going up nearby." That conversation became a listing agreement in April. Currently active on the MLS.

Natalie (Buyer, currently being shown homes)

Zillow lead paired with Tony on June 9, 2025. Kee Technology's Zillow email campaign went out the same day. Natalie replied within hours with detailed criteria, location preferences across Scottsdale and East Phoenix, school proximity to Great Hearts Cicero, and a casita requirement for her mother. From there, the system handled steady RealScout property alerts and nurture emails while Tony ran tours. Tony is actively showing homes to Natalie right now with sustained RealScout engagement on luxury-tier listings.

Stephanie (Buyer, currently being shown homes)

Zillow lead paired with Tony on February 5, 2025. Initial drip emails built by Kee Technology went out automatically. No reply for three weeks. On February 28, the fifth email in the drip with subject line, "Out of curiosity?" landed in her inbox. She replied the same day, said she was casually shopping for the perfect home, and asked Tony to stay on her radar. The system kept her warm through summer with property activity alerts. By September she was actively touring homes in Fountain Hills and Phoenix. She is currently an active buyer working with Tony.

What changed operationally

Tony moved from "trying to find time to read instructions" to a workflow where leads are tagged, dripped, and routed automatically the moment they enter Follow Up Boss. Smart lists tell him who to call and in what order. Stage changes trigger the next action plan in the background. Old leads come back from automated nurture campaigns instead of getting written off. He stopped trying to figure out the system and started working it.

Ready to stop layering platforms and start using one system?

Book a discovery call with the KTS team to see what a Follow Up Boss build looks like for your business. Schedule here →