Brivity vs Follow Up Boss: Which Is The Best CRM For Agents?

You’re staring at a list of leads, your phone won’t stop buzzing, and your transaction files feel scattered. The issue isn’t effort. It’s the engine. The right real estate CRM can turn that daily scramble into something calmer and more predictable. So which one fits,Brivity or Follow Up Boss? The answer depends on the kind of real estate business you’re actually running.

One is a focused communication machine. The other is an all-in-one command center. What’s at stake is your time, your team’s sanity, and the leads that slip away when systems get noisy. Let’s strip away the marketing and see which tool really scales.

Key Takeaways

• Follow Up Boss is a communication-first CRM built for high-volume teams that need speed and deep integrations.

• Brivity is an all-in-one platform best suited for solo top producers or small teams who want everything,website, dialer, and CRM,under one roof.

• The real trade-off is flexibility versus consolidation.

Brivity vs Follow Up Boss: Which CRM Becomes Your Operating System?

They worked with a real estate team that was stretched thin. Five agents. Leads coming in from Zillow, Realtor.com, and a custom website. No shared visibility. No clear ownership. Follow-up was inconsistent. Their CRM had become a black hole,messages disappeared, tasks stalled, and accountability was almost impossible to enforce.

The problem wasn’t talent or motivation. It was the lack of a system.

That’s the real decision between Brivity and Follow Up Boss. It isn’t about feature lists or interface preferences. It’s about choosing the operational brain that runs your business day to day.

Many teams still miss this point: a CRM isn’t just a contact list. It’s the central nervous system of your sales operation.

It shapes response time, follow-up habits, and lead nurturing, especially when leveraging past client and closed stages to maintain consistent engagement. Choose the wrong one, and everything else sits on shaky ground.

The Core Differences at a Glance

Here’s the straight comparison.

That price gap isn’t random. It reflects two different philosophies. Follow Up Boss scales with users. Brivity charges for a platform built to replace multiple tools. It’s the difference between buying a high-performance engine and buying the whole vehicle.

Follow Up Boss: The Integration Specialist

Think of Follow Up Boss as the connector. Its strength is making everything you already use work together. It doesn’t try to be your website. It focuses on being the engine behind your communication.

From the start, its goal has been simple: manage leads and conversations better than anyone else. Every interaction,calls, texts, emails,lives in one clean timeline. Tools like Power Dialing let you move from one contact to the next with almost no friction, especially when using keyboard shortcuts to navigate Follow Up Boss efficiently.

How Follow Up Boss Handles Lead Capture, Scoring, and Assignment

The system is straightforward and effective.

• Pulls in leads from 250+ sources, including Zillow and Facebook ads.

• Scores and prioritizes leads based on rules you control.

• Routes lead instantly to the right agent or ISA.

• Tracks every interaction in one place, while customizing notification settings ensures no lead slips through unnoticed.

Teams report contact rates as high as 66% when using automated ISA workflows (1). That’s what matters,more conversations and more appointments. Transaction management stays intentionally simple, built to keep deals moving instead of creating extra work.

Follow Up Boss makes the most sense if you already have a website you like and want a powerful communication engine to run the rest.

Brivity: The All-in-One Growth Suite

Brivity takes a different approach. If Follow Up Boss is the specialist, Brivity is the general contractor. It’s designed to handle everything from lead capture to closing, without juggling multiple logins.

It includes built-in IDX websites and landing pages, so leads flow directly into the CRM with no integrations required. You get a power dialer with built-in DNC checks, plus a client portal for document sharing and transaction management.

The platform is aimed at high-performing agents who want support. Concierge onboarding is part of the experience. Brivity wants you fully inside its ecosystem,and set up correctly.

Brivity CRM: Branding, Marketing, and Automation in One Platform

In practice, this means a unified experience. Market reports, automated texting, client portals, and campaigns all live in one place. Tools like neighborhood drip campaigns are already built in. You’re not stitching systems together.

There’s a higher entry cost and a steeper learning curve. You’re buying a full platform, not a single tool. For the right agent, that trade-off makes sense.

The Practical Showdown: Day-to-Day Use

Here’s how the differences show up in real work.

• Speed to Lead: Follow Up Boss is built for teams that live by the five-minute rule. Leads route and assign in seconds. An ISA can be calling while Brivity is still loading a detailed profile.

• Accountability: Brivity offers deeper oversight for team leaders who want everything tracked in one system. Follow Up Boss delivers clarity through clean, transparent activity timelines.

• Marketing: Brivity reduces the need for outside developers with built-in websites and listing tools. Follow Up Boss assumes you’ll connect a best-in-class external website and marketing stack.

Before deciding, check whether your current lead sources integrate cleanly. Manual data entry sounds small, but it quietly drains hours every week.

Which Engine Fits Your Business?

This isn’t about what’s “better.” It’s about what fits.

Choose Follow Up Boss if:

• You run a high-volume team with leads from many sources.

• Speed and communication are your top priorities.

• You want flexibility to choose your own tools.

• You need clean transaction tracking across dozens of deals.

Choose Brivity if:

• You’re a solo top producer or a small, tight-knit team.

• You want an IDX website fully integrated from day one.

• You value built-in prospecting tools and automation.

• You prefer one platform instead of multiple systems.

Look at how you work. If you enjoy building the perfect tech stack, Follow Up Boss fits that mindset. If multiple logins drive you crazy and you want one dashboard, Brivity makes more sense.

Moving Forward With Your Choice

https://www.youtube.com/watch?v=_ozpB-AuRvU

Credits: Elena Kee

Once you choose, the real work starts. Setup, migration, and onboarding are where many teams stumble. A CRM isn’t plug-and-play (2). It changes how you work.

With Follow Up Boss, lean into training. Use live sessions and onboarding support. Clean your contact list first. Build automations slowly. Don’t try to do everything at once.

With Brivity, take full advantage of concierge onboarding. Be clear about your goals and plan how the website, dialer, and client portal work together. Expect a learning curve,and give yourself time.

For either platform, start small. Pilot with one agent or one segment of your business. Fix issues early. Then roll it out fully. And use the mobile app. Real estate doesn’t happen only at a desk.

FAQs

What is a real estate CRM?

A real estate CRM helps agents organize contacts, leads, and tasks in one place. It tracks calls, emails, and meetings so nothing gets missed. Automated reminders and follow-ups make it easier to stay in touch. Instead of relying on memory or spreadsheets, the CRM keeps things moving.

What’s the difference between Brivity and Follow Up Boss?

Brivity is an all-in-one platform with a website, CRM, dialer, and client portal. Follow Up Boss focuses on communication and lead management and connects with tools you already use. One offers consolidation. The other offers flexibility.

Who should use Brivity?

Brivity fits solo agents or small teams who want everything in one system. It reduces the need for extra tools and logins and includes concierge onboarding. It costs more, but it delivers a unified workflow.

Who should use Follow Up Boss?

Follow Up Boss is built for high-volume teams that need fast response times and flexibility. It pulls in leads from many sources and tracks every interaction. If you already like your website and tools, it fits naturally.

How does a CRM save time?

CRMs automate follow-ups, reminders, and lead assignment. Everything lives in one place, so you spend less time searching and more time talking to clients. Over a week, that can save hours.

How does lead scoring work?

Lead scoring ranks prospects based on activity like site visits or email opens. Higher scores get faster attention, while others enter nurture campaigns. It removes guesswork and sharpens focus.

Can I use a CRM on my phone?

Yes. Modern CRMs include mobile apps that let you call, text, email, and track activity on the go. You stay responsive whether you’re in the office or at a showing.

How does a CRM help with marketing?

CRMs automate emails, listing alerts, and campaigns while tracking engagement. This keeps you visible without manual work and helps leads stay warm.

What is concierge onboarding in Brivity?

Concierge onboarding means Brivity’s team helps set up your website, CRM, dialer, and client portal. You’re guided through the process instead of figuring it out alone.

Is a CRM worth the cost?

If it helps you close more deals and save time, yes. One extra closing can cover months of subscription fees. A good CRM reduces stress and supports steady growth.

Your Next Step On Choosing Brivity Or Follow Up Boss

Brivity vs Follow Up Boss isn’t a fight between good and bad. It’s a choice between two ways of running a real estate business. One prioritizes focused communication and scalability. The other offers breadth and control in a single system.

The question is simple. Do you want to assemble your own stack, or run everything from one platform? Your CRM is the engine. Now you know the specs. Choose the one that fits your business,and get back to serving clients and closing deals.

Get Started Now.

References 

1. https://pmc.ncbi.nlm.nih.gov/articles/PMC9485564/

2. https://www.researchgate.net/publication/253730910_ROI_on_CRM_a_customer-journey_approach

Related Articles

• https://keetechnology.com/blog/3-ways-to-use-the-past-client-and-closed-stages

• https://keetechnology.com/blog/navigating-follow-up-boss-with-keyboard-shortcuts

• https://keetechnology.com/blog/how-to-customize-your-follow-up-boss-notification-settings